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Advertorial for Berlitz - Insight Study Guide 2007: Paul Snowdon
Berlitz Languages, Inc. is the world’s leading language services provider, offering social, business and academic courses at over 400 locations in more than 60 countries. Founded in the USA by Maximillian Berlitz in 1878, Berlitz has been active in Thailand for over 30 years.
Berlitz quickly became famous as the pioneer of a communicative method of instruction, known simply as the Berlitz Method. The method, involving 5 teaching principles, has been vital to the continued success of Berlitz throughout the world.
The first principle, exclusive use of the target language, encourages students not only to speak the target language, but also to think in it, improving both fluency, as the students don’t pause to translate mentally; and accuracy, because many mistakes arise from students transliterating their native language into the target language.
The second principle, a minimum of 50% student participation, builds confidence and fluency, while allowing the instructors to highlight development areas when the students make mistakes.
Speaking and listening, supported by reading and writing, further emphasizes interactive study over lecture-style instruction. Similarly, grammar as a means of communication, allows grammatical structures to be assimilated through hearing and using without tedious and ineffective grammar explanations.
Finally, Berlitz offers fun, lively, goal-oriented lessons to maximize student motivation and, subsequently, their success.
Berlitz’ screening, hiring, training and development process for its instructors is second to none. Students also receive regular counseling from Program Advisors to ensure that they are receiving the standard of service that Berlitz promises.
In Bangkok, Berlitz has language centers at Silom, Sukhumvit and Siam Paragon, offering a wide range of courses from pre-primary to executive level business. They also specialize in academic preparation, including courses for IELTS and TOEFL preparation, academic writing, academic reading, university interview preparation and MBA preparation. Class sizes range from 1 to 6 students, although charter groups can be arranged for up to 10 students.
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